Hello Tractor provides a native app solution that connects farmers across Sub-Saharan Africa to tractor owners in nearby communities. While this solution provides the ability for poor, smallholder farmers to access much-needed mechanization, farmer demand far exceeds supply given only 15,000 new tractors are sold on the entire African continent each year and commercial banks invest less than 5% of their loan portfolios in African agriculture.

​

Blaze Group developed an innovative pay-as-you-go (PAYG) solution for aspiring agribusiness entrepreneurs, allowing leasing customers to pay down their leasing contract as they service nearby farms. Small, weekly repayments are made (based on actual work completed), increasing the ease of repayment at the time at which revenue is generated. With the strategic assistance, messaging, marketing strategy and project management provided by Blaze Group, the company raised $9MM+ within its first 8 months of running the pilot program and PAYG customers across three countries consistently pay ~110% of what they owe on average. ~40% of women are tractor owners.