Email automation is one of the most powerful marketing tools available to business owners today. In fact, Hubspot reports that email automation can increase click-through rates by as much as 135%.
However, it can be hard to get started with email marketing if you've never done it before. In this article, we’ll be going over how to use automation to improve the quality of your email marketing. Automating repetitive tasks like scheduling and sending out emails will save you time while also ensuring that your customers get what they need when they need it.
What is Email Automation?
Email automation is the process of sending out emails based on certain triggers or conditions. In other words, it's a way for you to have a conversation with your audience without having to actively write every single email yourself.
For example, if someone signs up for your email list and doesn't open any emails from you for a month, you can set an automation to send them a nudge email asking if everything is okay. Or if someone purchases something from your website, you can automatically send them their receipt or a thank-you note.
The Benefits of Email Automation
Email automation can help you save time, money and increase your sales. It can also mean you don't have to worry about making mistakes that might cost you customers or waste your resources. The more advanced email automation tools allow you to create a full-fledged marketing campaign without doing any work yourself. This is because the software does all of the sending on your behalf (so long as it's set up correctly) while providing data that allows you to see how well each campaign performs.
Automation can also help to ensure that all your customer requests are promptly addressed and resolved. This will lead to increased loyalty from customers who feel valued by your business, thus leading to more sales for your company overall!
How to Automate Emails Using Hubspot
To begin, you'll want to sign up for a Hubspot account. You can get a free trial here.
Once you have signed up and set up your account, next create a new email campaign. To do this, click on the New Campaign button in your HubSpot account and select "Create Email Campaign."
Next, set the rules that will trigger the automation. You can set up as many rules as you'd like with varying conditions and actions based on what you're trying to achieve with your automation strategy. For example if you wanted to send an automated welcome series after someone signs up for your newsletter but also send it out again when they haven't opened any emails from you in 6 months (because maybe they were new at first), you could create two different rules: one for your welcome series and another for re-opening emails after 6 months of no activity from you (not including signups).
Finally, you can test your automation rules and even run A/B tests to see which emails convert better than others!
Conclusion
Email automation is a powerful tool that can help you grow your business and automate tedious tasks. As long as you're careful about what types of emails you send and how frequently, it can be a great investment for any online entrepreneur.
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